Create sections of your shop specific for gifting, such as ‘Gifts for her’. This will help you to tailor your website by filtering different customer groups towards the relevant products.
Every year many people will be shopping for their first valentine’s day gift for their partner, by having a gift guide it helps to reassure the buyer that the receiver of the product will like It.
Be creative, you don’t just have to create sections in your shop. Why not create a video to post on social media highlighting your best Valentines products and showing people why your products are the perfect gift.
It’s not only important to have a social presence on Valentine’s day, but all year round. However, holidays and key events throughout the year are ideal marketing opportunities.
It is the ideal time to run competitions, giveaways, and discounts, social media is an ideal way to drive traffic to your website. Creating social media specific discounts codes and offers not only will increase your social presence but people will more likely follow your different social channels as well.
3. Encourage people to treat themselves.
Valentine’s day is not only about celebrating people in love. It is important to celebrate loving yourself. Run a campaign encouraging people to stop and think about themselves.
4. Last minute.
Many people are still busy and trying to catch up on everyday life after the festive period, it's common that the odd valentines gift may have slipped some peoples mind. Below are a few tips to take advantage of the late buyer and how to still get those sales.
- Shipping upgrades - Offered expedited shipping. Buyers will be happy to pay the extra if it means getting the perfect gift on time for the 14th
- Do you offer prints, cards or similar - Offer a downloadable option. The buyers can then order and within minutes print there gift out.
- Gift Message: Add in the option for your customers to add a gift message to their orders and then the order can be sent directly to their valentine.